Food, Health and Wellbeing and Living are the three areas around which projects and ideas for new competent, informed, and demanding consumers are taking shape. SANA will be ready in September to give shape to the major changes that are taking place in lifestyles and consumption.

In the Food area, rigorous admission criteria and separate areas for organic food as well as Dop, Igp, Stg and Emas products. In Halls 21 and 22 the first ones, in 19 the second. One of the officially scheduled conferences will be "Communicate organically", an open, spectacular event focusing on techniques and tools for communicating and promoting organic products. In conclusion, the awards ceremony "Organic. Make & Communicate", an award given by Federbio in recognition of the most innovative product, the best packaging, the most effective advertising campaign, and the best press coverage in print, on radio, TV and the web.

The Health and Wellbeing sector (Halls 14 and 16) is at the center of this edition and will be the focus of Giampaolo Fabris' Permanent Observatory on direct consumption, in its third year. The 2009 data will be presented at the opening conference and will be commented on in a conclusive conversation with the participation of philosophers, historican, architects and designers. A new feature will be the "Spazio Officinale", an area in Hall 16 dedicated to professionals with meeting areas for conversations and training workshops. Another feature dedicated to wellbeing will be the "Cuore Mostra" with a health and beauty stage: information booths, meetings and presentations introducing new ways to feel and look good.

In Hall 14 Living will be presented a house which saves energy, uses recycled or renewable materials, without wasting resources. A house showing the way beauty, design and technology can all be harmoniously combined. Information points, documentation areas, meetings and conversation will create a space for visitors to get suggestions, ideas and advice.

A 20% DISCOUNT ON THE OFFICIAL RATES FOR THE UNFURNISHED AREA IS VALID UNTIL APRIL 24th. ANOTHER REASON TO COME TO SANA!

Organizing Secretariat
Piazza Costituzione, 6
40128 Bologna, Italy
Ph +39 051 282111
Fax +39 051 6374031
sana@bolognafiere.it